A rotating exhibit of the things I love most about living in San Francisco.


Want That in a Bag? It’s Going to Cost You – WSJ.com

“In San Francisco, “we just want to reduce the amount of single-use plastic bags out there,” says Jack Macy, Commercial Zero Waste Coordinator for the San Francisco Department of the Environment. “If a 10-cent fee can serve as a disincentive to consumers who go to the store expecting to get a new set of plastic bags each time, then these rules will be doing their job.”

Restaurants are exempt from the new rules until next year, and noncompliant plastic bags will remain acceptable for certain items, such as bulk candy and deli meats. Food-stamp recipients won’t be charged the 10-cent fee, according to the ordinance.”

Read more about the Checkout Bag Ordinance and San Francisco via Want That in a Bag? It’s Going to Cost You – WSJ.com.

The quotation above couches the issue well. I know Jack and worked with him and his team on the development of the collateral for this campaign and can tell you, he’s a helluva good guy. A lot of thought went into this move, and it’s good legislation….

no more plastic bags, San Francisco

no more plastic bags, San Francisco

at least 10 cents for your checkout bag in SF

at least 10 cents for your checkout bag in SF

SF: avoid the charge, BRING YOUR BAG.

SF: avoid the charge, BRING YOUR BAG.


your trash talking tuesday tip, no more plastic bags! (bring your own bag)

poster for San Francisco store owners, to educate the customer about the plastic bag ban

poster for San Francisco store owners, to educate the customer about the plastic bag ban

Fact: Plastic checkout bags weren’t available when I was a kid, and that was fine. Good wrap-up of the plastic bag issue, here.

Fact: There’s a patch of garbage hundreds of miles wide swirling in the Pacific, and another one like it the Atlantic. Both are full of plastic bags.

Fact: Plastic bags damage some recycling equipment. San Jose, CA reports spending $1 million annually on repairs to equipment jammed from plastic bag contamination. Read more.

San Francisco is ready to say “good-bye” to plastic checkout bags. On October 1st, 2012, the Checkout Bag Ordinance  will extend the ban on one-time use, disposable plastic bags, which currently covers large grocery store chains and pharmacies. The ban will now extend to include to all shops in the city. The ordinance will also impose a fee: the customer will have to pay at least 10 cents for any checkout bag the store provides (and those bags will now be made of paper or compostable material, only).

Where does the money go?

The 10 cents goes to the shop owner, not to the city. For more information, check out the city website.

Above all, the city wants to promote reuse, so you can avoid the charge (and minimize trash) in the following way:

Bring Your Own Bag!

Waste nothing.

Here’s another great resource on the plastic bag problem.

Governments that have already banned the plastic bag:

Coastal North Carolina

Santa Cruz, CA

West Hollywood, CA

Portland, OR

Washington, D.C.


Mexico City, Mexico

Delhi, India



design for a half page ad: the SF Energy Map

energymap.eps by markevnic72
energymap.eps, a photo by markevnic72 on Flickr.

SF Environment had a story to tell.

They needed a half page ad for an industry publication. In it, the Renewable Energy team wanted to highlight a useful tool available to residents of San Francisco, the SF Energy Map.

The SF Energy Map is a one-stop shop for information on how to install solar and wind in San Franciso.

Use the tool to:
• See all the solar/wind installations in your neighborhood
• Calculate your unique energy potential
• Find incentives and installers
• See how much you can save!

Visit the map:

design project, We Compost Campaign in Chinese

When you have a great story to tell, it’s important to remember your audience might not always speak your own language. You need to talk to them in the language they understand.

I love creating design executions in foreign languages. Here’s an example of that, the traditional Chinese version of my We Compost advertisement in the Richmond Review, a San Francisco newspaper.

Here’s the english version:

We Compost campaign, Chinese translation

We Compost campaign, English translation

design project, We Compost

SFE_zw_ad_half_page_wine by markevnic72
SFE_zw_ad_half_page_wine, a photo by markevnic72 on Flickr.

The SF Environment Zero Waste team had a story to tell.

What does a coffee filter have to do with wine? It might seem to be non sequitur at first glance but we did want to get your attention by inviting that question. Upon a closer look the story is revealed: Your food scraps and discarded paper become the compost that is used in the vineyards of the Bay Area, and wonderful wine is the product of that cycle.

San Francisco has some of the purest compost around and it’s because of our broad public participation rates. We created this campaign to remind everyone they can play a part in the city’s Zero Waste success story. Separate your unconsumed food and send it back to the earth to grow more food.

Use the green bin.

Here are some more variations on that theme, these designs were published in the San Francisco neighborhood newspaper, the Richmond Review.

We compost campaign, 2012

We compost campaign, 2012

We compost campaign, 2012

We compost campaign, 2012

design project: signage for CityCycle program

SF Environment had a story to tell.

The transportation team of the Department of the Environment was instrumental in starting the City Cycle program, a bicycle sharing program available to City and County of San Francisco government employees. Check it out here. They needed a logo to identify the program.

This design is a poster that will designate reserved bicycle parking areas.

and, here’s a poster that will be used to advertise the program:

City Cycle information poster

City Cycle information poster

Here’s a previous iteration of the image used for the poster:

concept logo for CityCycle, a SF Environment initiative

concept logo for CityCycle, a SF Environment initiative

work for 23andMe, retouching stills for Muhammad Ali video, “Give Me Your Hand”

I am so proud to have been part of this incredible project. Genetic research company 23andMe is taking the fight against Parkinson’s Disease to a new level, and have partnered with none other than Muhammad Ali and his wife Lonnie, to do it. You’ll find an inspirational video after the jump. For this video, I created the vintage effects on all of the still photos. My colleague and friend Elliott Kennerson wrote, filmed and directed the work. It’s a beautiful piece, and I encourage you to view it. And if you’re so moved, I encourage you to find out how you can get involved in the fight against Parkinson’s Disease, as well.

Video produced by 23andMe and Elliott Kennerson/Boze Angeles Productions. Photos courtesy of Michael Gaffney, author of The Champ: My Year with Muhammad Ali.