A rotating exhibit of the things I love most about living in San Francisco.

art portfolio

Want That in a Bag? It’s Going to Cost You – WSJ.com

“In San Francisco, “we just want to reduce the amount of single-use plastic bags out there,” says Jack Macy, Commercial Zero Waste Coordinator for the San Francisco Department of the Environment. “If a 10-cent fee can serve as a disincentive to consumers who go to the store expecting to get a new set of plastic bags each time, then these rules will be doing their job.”

Restaurants are exempt from the new rules until next year, and noncompliant plastic bags will remain acceptable for certain items, such as bulk candy and deli meats. Food-stamp recipients won’t be charged the 10-cent fee, according to the ordinance.”

Read more about the Checkout Bag Ordinance and San Francisco via Want That in a Bag? It’s Going to Cost You – WSJ.com.

The quotation above couches the issue well. I know Jack and worked with him and his team on the development of the collateral for this campaign and can tell you, he’s a helluva good guy. A lot of thought went into this move, and it’s good legislation….

no more plastic bags, San Francisco

no more plastic bags, San Francisco

at least 10 cents for your checkout bag in SF

at least 10 cents for your checkout bag in SF

SF: avoid the charge, BRING YOUR BAG.

SF: avoid the charge, BRING YOUR BAG.


your trash talking tuesday tip, no more plastic bags! (bring your own bag)

poster for San Francisco store owners, to educate the customer about the plastic bag ban

poster for San Francisco store owners, to educate the customer about the plastic bag ban

Fact: Plastic checkout bags weren’t available when I was a kid, and that was fine. Good wrap-up of the plastic bag issue, here.

Fact: There’s a patch of garbage hundreds of miles wide swirling in the Pacific, and another one like it the Atlantic. Both are full of plastic bags.

Fact: Plastic bags damage some recycling equipment. San Jose, CA reports spending $1 million annually on repairs to equipment jammed from plastic bag contamination. Read more.

San Francisco is ready to say “good-bye” to plastic checkout bags. On October 1st, 2012, the Checkout Bag Ordinance  will extend the ban on one-time use, disposable plastic bags, which currently covers large grocery store chains and pharmacies. The ban will now extend to include to all shops in the city. The ordinance will also impose a fee: the customer will have to pay at least 10 cents for any checkout bag the store provides (and those bags will now be made of paper or compostable material, only).

Where does the money go?

The 10 cents goes to the shop owner, not to the city. For more information, check out the city website.

Above all, the city wants to promote reuse, so you can avoid the charge (and minimize trash) in the following way:

Bring Your Own Bag!

Waste nothing.

Here’s another great resource on the plastic bag problem.

Governments that have already banned the plastic bag:

Coastal North Carolina

Santa Cruz, CA

West Hollywood, CA

Portland, OR

Washington, D.C.


Mexico City, Mexico

Delhi, India



design for a half page ad: the SF Energy Map

energymap.eps by markevnic72
energymap.eps, a photo by markevnic72 on Flickr.

SF Environment had a story to tell.

They needed a half page ad for an industry publication. In it, the Renewable Energy team wanted to highlight a useful tool available to residents of San Francisco, the SF Energy Map.

The SF Energy Map is a one-stop shop for information on how to install solar and wind in San Franciso.

Use the tool to:
• See all the solar/wind installations in your neighborhood
• Calculate your unique energy potential
• Find incentives and installers
• See how much you can save!

Visit the map:

trash talking tuesdays: use your mug

. . . do you really want to use something only once before throwing it away?

63,000,000. That’s just one estimate of the number of disposable paper coffee cups consumed every day, …and that’s just in America.

Coffee sleeve designed to encourage using a mug and not a paper cup for your coffee

Coffee sleeve designed to encourage using a mug rather than a paper cup for your morning coffee.

We want to divert as much as possible from the landfill via recycling and composting programs. That’s always true. So if you do have your coffee in a paper cup, please do put it in the green or blue bin. Yes, either one. But better yet, avoid generating waste at all. Just bring your own mug.

My client and I created the following design to spread the word on this point, and it was printed on recycled paper coffee sleeves throughout San Francisco, in the spring of 2012. We realized everyone has a favorite mug. . . why not use it? At first we thought there’d be push-back for advertising on the sleeve of the paper coffee cup that you should not use the paper coffee cup, but we received a lot of support from local business owners who frankly, would love to spend less on packaging. They also know first-hand the sheer volume of items that are thrown away.

Have your morning coffee. But consider bringing your own mug or tumbler. Waste nothing.

Did you know paper cups are made from virgin paper content and not recycled content? Did you know that even paper coffee cups are sprayed with plastic? Here’s a Link for more information about how the paper cups are made, and why not using them will benefit the environment.

design project, We Compost Campaign in Chinese

When you have a great story to tell, it’s important to remember your audience might not always speak your own language. You need to talk to them in the language they understand.

I love creating design executions in foreign languages. Here’s an example of that, the traditional Chinese version of my We Compost advertisement in the Richmond Review, a San Francisco newspaper.

Here’s the english version:

We Compost campaign, Chinese translation

We Compost campaign, English translation

design project, We Compost

SFE_zw_ad_half_page_wine by markevnic72
SFE_zw_ad_half_page_wine, a photo by markevnic72 on Flickr.

The SF Environment Zero Waste team had a story to tell.

What does a coffee filter have to do with wine? It might seem to be non sequitur at first glance but we did want to get your attention by inviting that question. Upon a closer look the story is revealed: Your food scraps and discarded paper become the compost that is used in the vineyards of the Bay Area, and wonderful wine is the product of that cycle.

San Francisco has some of the purest compost around and it’s because of our broad public participation rates. We created this campaign to remind everyone they can play a part in the city’s Zero Waste success story. Separate your unconsumed food and send it back to the earth to grow more food.

Use the green bin.

Here are some more variations on that theme, these designs were published in the San Francisco neighborhood newspaper, the Richmond Review.

We compost campaign, 2012

We compost campaign, 2012

We compost campaign, 2012

We compost campaign, 2012

design project: signage for CityCycle program

SF Environment had a story to tell.

The transportation team of the Department of the Environment was instrumental in starting the City Cycle program, a bicycle sharing program available to City and County of San Francisco government employees. Check it out here. They needed a logo to identify the program.

This design is a poster that will designate reserved bicycle parking areas.

and, here’s a poster that will be used to advertise the program:

City Cycle information poster

City Cycle information poster

Here’s a previous iteration of the image used for the poster:

concept logo for CityCycle, a SF Environment initiative

concept logo for CityCycle, a SF Environment initiative

when you see your design out in the world…

richmond_design_geary_bus by markevnic72
richmond_design_geary_bus, a photo by markevnic72 on Flickr.

…there’s always a little thrill when you see your design out in the world. And it’s especially gratifying when you know your design has the potential to make some positive impact. Our campaign focused on a neighborhood in San Francisco, the Richmond, with the aim to remind people why composting is such a simple and yet incredible idea. Check out our website to find out more about composting, and all the benefits that derive from doing it. Use the green bin!

event photography, press conference at the Blue Greenway

press conference at the Blue Greenway, Hunters Point, San Francsico

press conference at the Blue Greenway, Hunters Point, San Francsico

The community turned out to show their support for the Hunters Point community and the Blue Greenway project. The EPA presented two grants at a press conference held at India Basin Shoreline Park. $400,000 was awarded to SF Environment for Site Assessments and the Hunters Point Family received $200,000 in grant funding for job training.