our favorite store in San Francisco: MUJI
Founded in Japan in 1980, MUJI is a company that sells clothes and household goods worldwide. They ‘ve recently opened their first west coast store right here in San Francisco, in the SOMA District. Why do we love it? We have fond memories of our first experience at a MUJI store, five years ago in Munich. There and here, the first feeling one feels upon entering the store is the zen-like experience of a design – focused space. From the design of the products to the design of the store itself, the MUJI vision is expressed in everything you see. From clothes to organizational aids, travel to stationery, furniture to kitchen, everything MUJI sells reflects their ideals of minimalism, of using natural or recyclable materials, of utility, of simplicity. You won’t find the bright colors of Uniqlo here, rather a subdued palette of neutrals and earthtones, of the materials of glass, cotton, paper and metal.
Nothing in the store is branded and in fact, the name MUJI finds its roots in the words Mujirushi Ryōhin, loosely translated as No Brand Quality Goods. That’s precisely what you get at MUJI. Objects here express beauty in their utility. And, it’s also affordable. It’s a true lifestyle store and one that outfits the kind of home we’d love to live in…we may not need to shop anywhere else!
(between Brannan St & Bryant St)
San Francisco, CA 94103
- Hours: Mon-Sat 10:30 pm – 8 pm, Sun 11 pm – 6:30 pm