A rotating exhibit of the things I love most about living in San Francisco.

trash talking tuesdays: use your mug

. . . do you really want to use something only once before throwing it away?

63,000,000. That’s just one estimate of the number of disposable paper coffee cups consumed every day, …and that’s just in America.

Coffee sleeve designed to encourage using a mug and not a paper cup for your coffee

Coffee sleeve designed to encourage using a mug rather than a paper cup for your morning coffee.

We want to divert as much as possible from the landfill via recycling and composting programs. That’s always true. So if you do have your coffee in a paper cup, please do put it in the green or blue bin. Yes, either one. But better yet, avoid generating waste at all. Just bring your own mug.

My client and I created the following design to spread the word on this point, and it was printed on recycled paper coffee sleeves throughout San Francisco, in the spring of 2012. We realized everyone has a favorite mug. . . why not use it? At first we thought there’d be push-back for advertising on the sleeve of the paper coffee cup that you should not use the paper coffee cup, but we received a lot of support from local business owners who frankly, would love to spend less on packaging. They also know first-hand the sheer volume of items that are thrown away.

Have your morning coffee. But consider bringing your own mug or tumbler. Waste nothing.

Did you know paper cups are made from virgin paper content and not recycled content? Did you know that even paper coffee cups are sprayed with plastic? Here’s a Link for more information about how the paper cups are made, and why not using them will benefit the environment.

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One response

  1. Pingback: if you’re looking for a great gift idea. . . « MUS•e•YUM

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