A rotating exhibit of the things I love most about living in San Francisco.

design project, We Compost

SFE_zw_ad_half_page_wine by markevnic72
SFE_zw_ad_half_page_wine, a photo by markevnic72 on Flickr.

The SF Environment Zero Waste team had a story to tell.

What does a coffee filter have to do with wine? It might seem to be non sequitur at first glance but we did want to get your attention by inviting that question. Upon a closer look the story is revealed: Your food scraps and discarded paper become the compost that is used in the vineyards of the Bay Area, and wonderful wine is the product of that cycle.

San Francisco has some of the purest compost around and it’s because of our broad public participation rates. We created this campaign to remind everyone they can play a part in the city’s Zero Waste success story. Separate your unconsumed food and send it back to the earth to grow more food.

Use the green bin.

Here are some more variations on that theme, these designs were published in the San Francisco neighborhood newspaper, the Richmond Review.

We compost campaign, 2012

We compost campaign, 2012

We compost campaign, 2012

We compost campaign, 2012

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