A rotating exhibit of the things I love most about living in San Francisco.

design project, We Compost Campaign in Chinese

When you have a great story to tell, it’s important to remember your audience might not always speak your own language. You need to talk to them in the language they understand.

I love creating design executions in foreign languages. Here’s an example of that, the traditional Chinese version of my We Compost advertisement in the Richmond Review, a San Francisco newspaper.

Here’s the english version:

We Compost campaign, Chinese translation

We Compost campaign, English translation


2 responses

  1. SomeoneInTheKnow

    It’s actually not Mandarin (versus Cantonese), which is a spoken dialect of the Chinese language. The characters in the poster you used are traditional Chinese (versus simplified Chinese).

    September 6, 2012 at 1:41 pm

    • Wow, thanks, I didn’t know that!

      September 7, 2012 at 12:08 am

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