my graphic design work for green civil engineering firm, engutopia
Green Civil Engineer Timothy Smith had a story to tell.
Having worked as an engineer for several years, Tim decided to start his own consulting firm, one that would specialize in providing the green approach.
The name engutopia was inspired by his abiding passion, the desire to make the world a better place coupled with the staunch belief that this can be accomplished without compromising environmental concerns.
engineering + utopia = engutopia
Building this logo I wanted to preserve the duality inherent in the business name. Hence the gray of engineering meeting the green found in utopia.
The symbol floating above not only contains a stylized leaf in the shape of a stylized “e”, it is meant to evoke the image of a planet, floating in the air. Our planet, made better through smart planning coupled with stewardship of the environment.
Here are the business cards that I created for the company.





I love this design work and especially liked the gray vs. green lettering since it also helps understand the firm name at first glance.
February 19, 2012 at 8:38 pm